You Have a Strength Coach. Why Don't You Have a Yoga Coach?
Feb 17, 2021
hmmmmmm? It only sound absurd, because it hasn't happened yet. But really, why isn't there a recovery specialist on staff with your program? And maybe there is and I just don't know it. But I'm going to throw something wild out there and say that yoga deserves a seat at the table.
I met with the head of Athletico a few times to talk about his journey and the role of recovery and preventive medicine for athletes. Something that struck me, was his beginning. So small - meager even. But he had a vision to provide PT to schools and pro teams across the country. And now he has hundreds of locations and works with damn near everybody.
Why can't yoga do the same? Watch this week's blog and help me figure out how.